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About Card Printing

5. Magnetic Stripe Encoding

Magnetic stripe cards have been in existence since the early 1970s when they were used on paper and film-based ID cards and credit cards. Magnetic stripe technology is widely used throughout the world and remains the dominant technology in the U.S. for transaction processing and access control. Other technologies such as PDF bar codes and smart chip cards are now capturing part of the magnetic stripe market since they can hold more information.


Magnetic Stripe Plastic Card

Magnetic stripe encoding terms:

Coercivity - A technical term used to designate how strong a magnetic field must be to affect data encoded on a magnetic stripe. Coercivity is measured in Oersteds (Oe). Coercivity is the measure of how difficult it is to encode information in a magnetic stripe.

HiCo - Abbreviation for High Coercivity. HiCo magnetic stripes provide the highest level of immunity to damage by stray magnetic fields. They are more difficult to encode than LoCo magnetic stripes because the encoding requires more power. HiCo magnetic stripe cards are slightly more expensive for this reason.

LoCo - Abbreviation for Low Coercivity. Easier to encode and slightly less expensive than HiCo magnetic stripe cards.

The easiest way to determine visually if a stripe on a card is HiCo or LoCo is by the color. HiCo stripes are black and LoCo stripes are a lighter brown. Magnetic stripe readers are "blind" as to whether a stripe is HiCo or LoCo and are designed to read both.

Stripe-Up/Stripe Down - Other terms often used are Stripe-up and Stripe-down. Stripe-up means the magnetic stripe is on the front of the card and Stripe-down means the magnetic stripe is on the back of the card. This information is important when ordering a printer since the magnetic encoder must be installed differently for Stripe-up and Stripe-down models at the factory. Stripe-down is most common.

Selecting the appropriate type of magnetic stripe.

Selecting the appropriate type of magnetic stripe depends on how the card will be used. Another consideration is how often the card will be used -- daily, monthly, or just a few times a year. The chart below shows some of the applications where magnetic stripes are used and which stripe is most common for each application.

Applications LoCo HiCo Usage
Access Control   yes daily
Retail Customer
Loyalty Cards
yes   weekly
Membership Cards yes   weekly/monthly
Time and Attendance   yes daily
Debit/Credit International United States weekly/monthly
Drivers Licenses   yes Occasionally, but HiCo is required by most states.

Encoding Magnetic Stripes

All Eltron Encoders follow the ISO standard for encoding, but can be changed via the Microsoft Windows™ driver to enable proprietary encoding. Proprietary encoding offers greater security and most readers can also be easily reprogrammed to read custom encoding.